Mocelin demonstrated flexibility, agility, and still managed to bring a lot of creativity to the entire process of meeting our demands. Another valuable contribution from Mocelin, also for Pullman Hotels, was the development of personas, visual identity, tone of voice, and the entire communication strategy for social media. This included providing solutions by involving influencers who had a connection with the brand and the identity we were working on. And, of course, it's worth mentioning the result of all this, which was the growth in media presence, brand value, as well as better rankings of the hotels on TripAdvisor in Sao Paulo, largely due to our ability to be very precise in the tone of voice, identity, and consistency across communication channels.